Thrive Beer: The non-alcoholic beer that takes your regeneration to the next level
In the world of sport, it's all about performance - but also about proper recovery. Thrive Beer comes at just the right time: a non-alcoholic beer that not only refreshes, but also takes your post-workout recovery to the next level. What's behind this unique drink?
The first real sports beer
The story of Thrive Beer began with a great sporting adventure: a group of friends set themselves the goal of completing a full triathlon long distance - and they did it! But during training, they ran into a problem: as true Belgians, they loved their beer, but after a hard effort, alcohol didn't really fit in with their sporting goals.
What they needed was the right combination of protein and carbohydrates for recovery, but chocolate protein shakes followed by non-alcoholic beer were not a convincing solution. So the idea was born: why not a refreshing beer that also supports the necessary recovery? After over a year of research and with the help of creative brewers and scientists, the time had come: Thrive Beer was born. Jan Frodeno, three time Ironman world champion, was so enthusiastic about the taste that he decided to actively support the project and contribute his expertise as an athlete.
Thrive Beer is produced according to the classic brewing process, which includes all four basic ingredients: Water, barley, hops and yeast. What makes it special is the patented yeast, which does not convert the sugars from the barley into alcohol. This keeps the alcohol content out and the beer retains its full body without the need for subsequent dealcoholization, which could affect the taste. One can contains 10g of high-quality whey protein. There are no added sweeteners, sugar, flavorings, preservatives or colorants.
A sip of recoery
But Thrive Beer is much more than just a non-alcoholic drink. It was developed specifically for athletes who want to optimize their recovery without giving up the pleasure of a beer. The idea of creating a beer that is both refreshing and nutritious was born from the vision of co-founder Laurens.
With Thrive Peak, you get a beer that supports your muscles and promotes their development - without any alcohol that could impair the effect of the protein. Thrive Play, on the other hand, offers a combination of natural ingredients and a vitamin mix, including vitamin D3 and all B vitamins, to support your muscle function, energy metabolism and immune system. Both variants not only offer a pleasant refreshment after exercise, but also make a real contribution to recovery and a balanced diet.
You can currently order Thrive Peak from Sporthunger.de and Trive Play will also be available in our store in the future.
Thrive Beer as a reward after training
Thrive Beer has a light, fruity taste that makes it the ideal thirst quencher after training. Whether after a marathon, an intense gym workout or a long bike ride, Thrive Beer is just the thing if you need a tart change from all the sweet gels, bars and drink mixes. It's best to drink it straight after exercise, when your body can best absorb the nutrients.
Thrive Beer is the new must-have for anyone who takes their recovery seriously without wanting to give up the pleasure of a beer. So, toast your performance after your next workout - with Thrive Beer. With this in mind: stay hungry.
Your Jonas & Florian
Here you can find the Thrive Peak protein beer.
This text first appeared in LAUFZEIT 6/24.
